This unique annual accolade, now in its fourth year, is presented to the best (as-yet) unproduced musical of the year. In addition to recognition, and performances as part of the award concert, e winner receives a week-long workshop retreat with an experienced director and cast - absolutely key to development.
This year's winner was Here. Alex Young and Kate Marlais' musical drama is set in Cumbria in 1943 and inspired by the life of German artist Kurt Schwitters who fled there to escape Nazi oppression.
For Robbie, while looking to the next generation of musical theatre makers, it was also an opportunity to reflect on his own past for several reasons.
A Spoonful of Sherman premiered in 2014 at the St James in its downstairs Studio. The S&S Award gala was directed by Simon Greiff, who, through SimG Productions, has published Robbie's cast recordings of both A Spoonful of Sherman and Love Birds. And the cast featured two performers Robbie has previously worked with: Charlotte Wakefield (who appeared in Spoonful) and Greg Castiglioni (who appeared in both Spoonful and Love Birds).
At the interval, Robbie also got to meet very excited Sherman fan, Julian Eade, who requested an autograph as well as this quick pic with Robbie.